Dan Jordan is a Conversion Rate Optimization expert who has spent over a decade helping eCommerce brands unlock higher revenue through smarter product page design and data-driven strategy. As Director of Operations at Sociallite Communications, he has guided 70+ agency clients through digital transformation.
His signature methodology, the 4c Framework, distils high-converting product pages into four pillars: Clarity (making your offer unmistakable), Confidence (building trust through proof), Cost (removing price objections), and Cult (leveraging belief, mission, enemy, and characters).
Dan completed his Bachelor of Commerce in Marketing at MacEwan University and specialised training in web design at NAIT. In 2021 he created his first CRO course through Merchant Mastery, and in 2025 he developed the 4c Framework.